The Event

Presented by Amgen and hosted by ZD Wines of Napa Valley, we welcome you to join our acclaimed chefs, celebrity guests and professional cyclists past and present, at the Crush Challenge: the fundraising food, wine, and cycling experience of a lifetime. Join us the weekend of October 7-9, 2016 to enjoy a harvest weekend in the beautiful Napa Valley while helping us raise awareness and funding for our deserving beneficiaries: The deLeuze Family Endowed Professorship for the Non-Toxic Cure for Lymphoma, Amgen's Breakaway from Cancer and its Partners, and Boys & Girls Clubs of the Napa Valley.

The Cause

Please join us in raising support and broadening awareness for our four beneficiaries. With your help this year we can continue adding our 2014/2015 donations of over $100,000!

Read more here to learn about Dr. Tuscano and his research at UC Davis.

The Ride

Experience the beauty of Napa Valley during the time known as "Crush" on a private cycling excursion (27 or 38 mile options) that will depart from the Veterans Home of California, located on the hill above the Napa Valley's dining mecca, Yountville. Take the wheel of our hosts as you pass through vineyard lined avenues sharing the road with the friends of The Crush Challenge, which has previously included cycling pros past and present Alex Steida, Freddie Rodriguez, Alison Tetrick, Brent & Jamie Bookwalter, Levi Leipheimer, and Christian Vande Velde to name a few. Complete ride support will be provided by Carmichael Training Systems, SRAM & Napa River Velo, as well as a unique stop-over ('rest stop') at the ZD Rutherford Estate. Following the ride, indulge in The Food & Wine Marketplace! Participants share their stories of the "Crush" as post-ride entertainment paired with delicious food and wine from many Napa Valley Restaurants and Wineries will round out the afternoon.

Register to Ride

Fundraising for the Ride - Powered by SRAM NEW FOR 2016. We are happy to announce the option to fundraise Once we have completed your fundraising registration (please allow 24-48 hours for this), you will receive an additional email with instructions on how to direct your friends and family to show their support for your efforts through individual gifts. We will also provide you with some helpful tools and tips for a more successful fundraising campaign.
Your $25 non-refundable deposit for the fundraising program is charged to your credit card at the time of registration. You have until the end of Friday the 30th of September (11:59pm PST) to reach your fundraising minimum of $175 for participation in the Private Ride with Commemorative Jersey and Food & Wine Marketplace. If you have not met the minimum goal by that time, your credit card will be charged for the remaining amount needed. The TOP Three earning* individual fundraisers will be recognized and awarded for their efforts with amazing prizes courtesy of our partners at SRAM.
*The deadline for the Fundraising Incentives is the end of the day on Thursday the 6th of October (11:59pm PST). Final, individual fundraising totals will be calculated at that time. The top three fundraising individuals will then be notified of their achievement and the associated rewards that they will receive.


Course Ride Map

The Food and Wine

Food & Wine Marketplace

The Third Annual Crush Challenge is excited to announce a new addition to the 2016 event, The Food & Wine Marketplace. This new and exciting element will be available on an a-la-carte basis as well as being included for those participating in the Ride or Barrel Tasting, and will highlight a number of Napa Valley Wineries and Restaurants for a truly comprehensive food and wine tasting event.

Private Barrel Tasting AND Food & Wine Marketplace

For those of you wishing to skip the ride, we will again offer our barrel tasting hosted by Winemaster Robert deLeuze and friends of the Crush Challenge at ZD’s Rutherford Estate. A broad selection of ZD’s award-winning wines will be available to taste, including library and large format bottles, along with artisanal cheese, charcuterie, and light pairings by Napa's ZuZu. Your wine tasting includes the Food and Wine Marketplace for a complete day of the finest food and wine the Napa Valley has to offer.

VIP Multi-Course Multi-Chef Wine Dinner & Auction

Perhaps the highlight of our event will be the annual multi-course, multi-chef dinner. Step onto the red carpet and enjoy an unforgettable evening that begins with a wine and hors d'oeuvres reception with our hosts and special guests. Gain access to our silent/live auction with items including private vineyard dinners, wine-inspired art, exotic vehicle and fighter plane experiences and more. Entertainment including live music and a special performance is planned. (dinner limited to 50 available seats) Dinner Registration includes the full schedule of weekend events: Friday welcome reception, a seat at the Multi-Chef Wine Dinner, your choice of Ride OR Barrel Tasting, the Food & Wine Marketplace, the Appreciation Brunch and VIP Gift Bag.

VIP Dinner, Auction, and Exclusive Porsche Driving Experience

Enjoy all of the VIP treatment that come with the Dinner Package, but in addition be one of six lucky guests to participate in a 2 hour excursion with a Porsche Driving Instructor as you test the full line-up of current Porsche vehicles on the iconic roads of the Napa Valley. Vehicles will include the Boxster, Cayman, Macan, and of course the infamous 911. The Porsche Driving Experience will take place prior to brunch on Sunday Morning.

Buy Tickets

Schedule of Events

Friday October 7th, 2016
- Private welcome reception & casual dinner for VIP and partners of the Crush Challenge. Closed to public / invitation only.

Saturday October 8th, 2016
- 8am Late registration for ride (if available) and rider packet/jersey/swag bag pick up at the Picnic Grounds of the Veterans Home of California in Yountville
- 9am Start to Crush Challenge Ride. Start/Finish and parking is located at the Picnic Grounds of the Veterans Home of California in Yountville (follow event signage)


- 10am Start to Crush Challenge celebrity & winemaker hosted barrel tasting and food & wine pairing experience. Located at ZD Wines, Silverado Trail - Napa. Transportation provided from Silverado Resort and Veterans Home.
- 12pm Conclusion to Crush Challenge Ride (first riders in) and celebrity & winemaker hosted barrel tasting. Attendees then transfer to the Marketplace.
- 12pm-3pm Food & Wine Marketplace located at the Picnic Grounds of the Veterans Home of California in Yountville (follow event signage)
- 6pm VIP reception and auction preview followed by 7:30pm multi-chef, multi-course wine dinner hosted at Silverado Resort and Spa. Transportation provided from Napa-area pick-up locations for attendees.

Sunday October 9th, 2016
- 9am Optional VIP Porsche Driving Experience through the Napa Valley, prior to brunch.
- 11am Appreciation Brunch for VIP Full Package attendees. Located at the private vineyard estate of ZD Wines in Carneros (South Napa)


Napa Valley is one of the elite food, wine, and recreation destinations in the world. From the mustard blanketing the valley floor in the winter, to the lush vines of summer and fall, there is never a bad time to enjoy the amazing views of the Napa Valley. Whether you are wine tasting at our world famous wineries, dining at renowned restaurants, pampering yourself at one of the valley's many spas, riding the country roads on two wheels, or simply enjoying your stay at one of our many inviting hotels, resorts, or B&B's... we look forward to you joining us in the Napa Valley. For additional comprehensive information on the Napa Valley as well as resources to book your visit, please visit or click here to download the Official Visitor's Guide to Napa Valley.

And for specific transportation needs in Napa Valley during the Crush Challenge, please contact our partner, Pure Luxury, (800) 626-5466.

Please contact Napa River Velo (, (707) 258-8729 for bike rentals, shipping, etc for the Crush Challenge weekend.


If you are interested in volunteering at the 2016 Crush Challenge,

please email us

about opportunities and benefits of helping our cause. Thank you.

Get in Touch

Want more info? We look forward to hearing from you.

Contact Details

Attending/Buying Tickets
Contact ZD Wines
P: (800) 487-7757 ext 119
Media Inquiries
Contact Carmella Petitt
P: (415) 931-6144
Partnership Opportunities
Contact Medalist Sports
P: (770) 631-1239

Connect with us


  • Where can I contact the organizer with any questions? -

  • Are there recommended lodging partners for The Crush Challenge? - Our official lodging partner for the Crush Challenge is The Silverado Resort and Spa. They offer participants of the Crush Challenge 15% off advertised rates on select room options based on availability. Please use code SPP when booking. In addition to the Silverado Resort and Spa we also recommend; The Napa Valley Marriott and Hotel Yountville.

  • Is transportation provided/available to The Crush Challenge? - Attendees are responsible for their transportation to and from Napa Valley. However, if you are a participant in the Dinner/Auction and/or Private Wine Tasting we will provide transportation to ensure safe consumption of our featured wines.

  • Are there ID requirements or an age limit to enter the event? - The Crush Challenge is a 21yrs and older event.

  • Is my registration/ticket transferrable? - Yes. We require notification of the transfer and new attendee information no later than 72 hours prior to the event. Attendee must be 21yrs of age or older.

  • Do I have to bring my printed ticket to the event? - No, hard copy tickets are not required. All events are guest listed. Just bring yourself!

  • What is the refund policy? - 100% refund is available prior to 30 days from the event date. Once inside the final thirty days, tickets are refundable at 50%. Tickets do remain transferable.